Penguin – Like a Woman

Penguin celebrated International Women’s Day with a special campaign and pop-up bookshop. Working with their in-house creative manager, Zainab Juma, MadebyFieldWork developed the look and feel for the whole campaign.
Using hand-written type we created postcards, posters, signage, and interior features for the bookshop, making the lettering and patterns for each individual piece by hand. The result is a bold and colourful identity that celebrates strength and confidence.

Share this Article

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on reddit
Share on email
Share on pinterest
Share on telegram

Violaine & Jeremy
Type Foundry

They design fonts like they would design everything else: with their own artistic gesture and sensibility.

Latest Posts

Latest Free Fonts


Latest News