A spotlight on Alisa with 8 questions and our favourite pieces.
Alisa is an academic painter from Belgrade, Serbia. For the last four years, she’s been working as a graphic designer. She is primarily engaged in lettering and logo design.
Do you remember the moment you knew you wanted to become a designer?
Yes, I do. This was the moment when I found out that I wouldn’t continue working at a high school where I was giving lectures on art history. At that time, I knew nothing about graphic design, but I kept it as an alternative income method. Soon enough, I’ve completed a graphic design course.
Did you go to design school? Do you think it was necessary to get to where you are today?
I haven’t, I’ve graduated in Painting at the Academy of Art, where I learned traditional techniques. The knowledge I gained as a painter helped me to start working in a graphic design field. I don’t think that a design school is a precursor required to achieve results, I think the main precursors to that are curiosity and commitment, and these also exist outside the education system.
Who is your favorite designer right now?
I like the letterforms of David Soto, poster art of Mirko Ilić, and Stefan Kanchev’s logotypes.
What is your method of getting out of a designers block?
It’s a persistence while doing the work, which consists of research, reading, sketching, and if it’s a client work in question – talking with them. Also, trying new techniques. I enjoy the moment when I just sketch and listen to music a lot. Sometimes that’s the only thing required to inspire me, while sometimes I get inspired by shapes I notice in architectural design and statuary. For now, that’s enough to meet my standards.
Can you describe your ideal working environment?
It’s the work environment I work in now, room in the house with music.
Some of our Favorites
What advice would you have given yourself 3 years ago?
I would have told myself to get outside my comfort zone, to show my work more to the public.
What is the greatest challenge you have faced in your career so far? How did you overcome it?
I think the greatest challenge I’ve faced and still am facing is exposing myself to situations that are not a part of my natural surroundings. Since I’ve been previously working as a painter, my circle of friends was also from this field, and it was hard to acquainting myself with people, as well as clients from the graphic design filed. I’ve felt lost and helpless due to a lack of experience for a long time. But I’ve kept creating and learning about graphic design and after a while, the things started falling into their place.