Penguin – Like a Woman

Penguin celebrated International Women’s Day with a special campaign and pop-up bookshop. Working with their in-house creative manager, Zainab Juma, MadebyFieldWork developed the look and feel for the whole campaign.
Using hand-written type we created postcards, posters, signage, and interior features for the bookshop, making the lettering and patterns for each individual piece by hand. The result is a bold and colourful identity that celebrates strength and confidence.

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Violaine & Jeremy
Type Foundry

They design fonts like they would design everything else: with their own artistic gesture and sensibility.

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