typegoodness
  • Free Fonts
  • Designers
  • News
  • Showcase
    • Designers Studios Type Foundries All
      Designers

      Dase Boogie

      September 18, 2021

      Designers

      Alex Slobzheninov

      May 16, 2021

      Designers

      Kenneth Vanoverbeke

      March 8, 2021

      Designers

      Elliot Ulm

      November 16, 2020

      Studios

      Sometimes Always

      September 29, 2020

      Studios

      Büro UFHO

      August 16, 2020

      Studios

      My Name is Wendy

      August 12, 2020

      Type Foundries

      Violaine & Jeremy

      July 15, 2020

      Showcase

      Dase Boogie

      September 18, 2021

      Showcase

      Alex Slobzheninov

      May 16, 2021

      Showcase

      Kenneth Vanoverbeke

      March 8, 2021

      Showcase

      Elliot Ulm

      November 16, 2020

  • Support
  • About
typegoodness
  • Free Fonts
  • Designers
  • News
  • Showcase
    • Designers Studios Type Foundries All
      Designers

      Dase Boogie

      September 18, 2021

      Designers

      Alex Slobzheninov

      May 16, 2021

      Designers

      Kenneth Vanoverbeke

      March 8, 2021

      Designers

      Elliot Ulm

      November 16, 2020

      Studios

      Sometimes Always

      September 29, 2020

      Studios

      Büro UFHO

      August 16, 2020

      Studios

      My Name is Wendy

      August 12, 2020

      Type Foundries

      Violaine & Jeremy

      July 15, 2020

      Showcase

      Dase Boogie

      September 18, 2021

      Showcase

      Alex Slobzheninov

      May 16, 2021

      Showcase

      Kenneth Vanoverbeke

      March 8, 2021

      Showcase

      Elliot Ulm

      November 16, 2020

  • Support
  • About

American Express Rebrand

American Express is one of the world’s most trusted and recognized brands. Pentagram has refreshed the American Express visual identity, reasserting and amplifying the brand’s visual expression. The project sought to retool the iconic Blue Box logo, introduced in 1975, and to derive a typographic language that could also live outside the Blue Box, providing a bolder, more confident expression of the brand. The work was initiated as part of a larger communications project that highlights Amex as a diverse business and essential part of consumers’ lives.

IconLogoPentagramRebrandTypeface

Share this Article

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on reddit
Share on email
Share on pinterest
Share on telegram

Recent Posts

  • Dase Boogie

    September 18, 2021
  • Alex Slobzheninov

    May 16, 2021
  • Kenneth Vanoverbeke

    March 8, 2021
  • Elliot Ulm

    November 16, 2020

Categories

  • Branding (7)
  • Designers (27)
  • Digital (1)
  • Experimental (6)
  • Feature (2)
  • Fonts (5)
  • Free Fonts (16)
  • Lettering (1)
  • News (3)
  • Packaging (3)
  • Posters (2)
  • Showcase (28)
  • Studios (3)
  • Type Foundries (1)
  • typegoodness (5)
  • Typography (17)

Social Media

Facebook Twitter Instagram Youtube

Check out some more

Mars

Monad

Kotori Rose

Sometimes Always

Showcase

Violaine & Jeremy
Type Foundry

They design fonts like they would design everything else: with their own artistic gesture and sensibility.

View the work

Latest Posts

  • Dase Boogie

    September 18, 2021
  • Alex Slobzheninov

    May 16, 2021
  • Kenneth Vanoverbeke

    March 8, 2021
  • Elliot Ulm

    November 16, 2020

Latest Free Fonts

  • Bolden Regular

    October 21, 2020
  • Blatant

    August 21, 2020
  • JetBrains Mono

    August 18, 2020
  • Abyss Typeface

    August 4, 2020

Experimental

  • Kinetic Type Experiments

    June 27, 2018
  • Your Type Studio

    April 17, 2018
  • Braille Neue

    April 10, 2018
  • Spector

    March 20, 2018

Latest News

  • Hertha BSC Font

    August 13, 2020
  • Ragtag

    August 5, 2020
  • Alfa-Beta by Aldo Novarese

    July 21, 2020

Bringing you the best type related content.
@2021 - typegoodness - All Right Reserved.
All works are property of their respected owners.

Social

Instagram
twitter
Facebook
LinkedIn

Links

About
Designers
Free Fonts
Send Work
Support TG