Jasmina Zornić

A spotlight on Jasmina with 8 questions and our favourite pieces.

Jasmina is an experienced Brand Designer with a demonstrated history of working in the branding and advertising industry. Skilled in Branding & Identity, Brochure Design, Illustration, Wayfinding, Advertising and Packaging Design. Strong arts and design professional with a Master’s Degree focused in Graphic Design from Faculty of Applied Arts, Belgrade.

Do you remember the moment you knew you wanted to become a designer?

I think I always knew. Ever since I was little girl I was always with my head in papers and crayons and telling everyone I would be an artist when I grow up. Before my high school I explored and decided to go to School of Design, later Faculty of Applied Arts and here I am

Did you go to design school? Do you think it was necessary to get to where you are today?

As I mentioned in the previous question, I did. I finished my Masters in Graphic Design at Faculty of Applied Arts in Belgrade. I think it did help me a lot to get where I am now. It thought me many things, and my love toward letters was instant on my first calligraphy lesson in high school. I’m not saying it is necessary to be a good designer, but for me it was an amazing journey.

Who is your favorite designer right now?

I really admire Pentagram studio, they are a true inspiration and always moving the design boundaries with great quality and perfect execution. Paula Scher is one my favourite designers and role model. Johnathan Hoefler and typography.com – also a huge inspiration.

What is your all time favorite font?

Baskerville stole my heart and it is my forever favourite <3

What is your method of getting out of a designers block?

I’ve noticed that the best way for me to overcome a creative block is to get away from my desk and to put down my phone. Sometimes it is best to go out for a walk, to have a coffee with friend, to visit my family, or just to lie and listen to music or read a book. Relax and recharge yourself with positive energy and ideas will come.

Can you describe your ideal working environment?

Desk by the window, park or river view, music in the background, plants all over the space, and colourful prints on the walls

Some of our Favorites

What advice would you have given yourself 3 years ago?

Don’t worry if you fail sometimes and do not compare your work to the other designers. Learn and practice as much as you can and you’ll get where you want to be.

What is the greatest challenge you have faced in your career so far? How did you overcome it?

The greatest challenge for me has always been the opinion that our profession is a hobby, something anyone could do, and clients who try to lower the prices in that way. You know when they say: “It is just a few clicks for you.” I don’t think I’ll ever be immune to this, and always struggle to stay calm and reply.

Want more info on Jasmina?

Check out her Instagram, or Behance.

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Violaine & Jeremy
Type Foundry

They design fonts like they would design everything else: with their own artistic gesture and sensibility.

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