A spotlight on Sometimes Always with 8 questions and our favourite pieces.
Sometimes Always is a graphic design practice working between São Paulo and Berlin but acting internationally. The studio was born in Brazil out of the intersection between graphic design, music and architecture. Founded in 2012 by Gabriel Finotti as an output for creativity and experimentation, the project has evolved into a design studio and publisher. Sometimes Always provides graphic design, art direction, branding, web, editorial and environmental design for institutions, businesses and individuals. The studio concentrates on creating intelligent design based on research, practice and collaboration.
Do you remember the moment you knew you wanted to become a designer?
(This is Gabriel answering the questions). I went to Architecture and Urbanism school and during my first semester at university I was in the library and got in touch with two books that throned the first light into graphic design in my life: Grid Systems by Müller-Brockmann (my very first contact with helvetica) and SMLXL by Rem Koolhaas and Bruce Mau. Both books had a huge influence in my choices from then on. I was fascinated with the fact that putting typography and images together and organising data was actually a job, a profession, graphic design. At the same time I got my first interning opportunity inside the marketing department of a landscape architecture studio. There I was introduced to Adobe Photoshop and Indesign. I was never a computer aficionado, I wasn’t discovering these platforms myself as a teenager, I wasn’t designing flyers for teenage bands or stuff like that. Anyway, the moment I started using Indesign, I was 100% sure that I would never again use Autocad.