Beatriz Lozano

A spotlight on Beatriz with 8 questions and our favourite pieces.

Beatriz is a designer at Sunday Afternoon and former designer in residence at Morcos Key. She holds a BFA from the University of Michigan and is currently exploring custom type, coding, and motion design. Originally on the path to becoming a mechanical engineer, Beatriz shifted to graphic design as her involvement in immigrant rights activism exposed her to the power of visual communication.

Do you remember the moment you knew you wanted to become a designer?

Back in college, while I was still a mechanical engineering student, I joined a group of immigrant rights student activists. I offered to make posters for our marches and actions, which inspired me to start learning the Adobe programs, and then we needed a website, so I started learning visual coding, and video editing. After doing this for a couple of years, I remember talking with a friend and saying “I wish I could do this for a living,” and something clicked, it was the first time I realized that this could be my profession. As a first gen college student, being a creative isn’t something you are exposed to growing up, and it wasn’t until a couple of years into college that I realized that people actually do this for a living.

Did you go to design school? Do you think it was necessary to get to where you are today?

I went to the University of Michigan with the intention of becoming an engineer, but I eventually transferred over to their school of Art and Design. Because I switched majors, I was only able to take a few design courses before graduating, but they were pivotal in helping me understand the power of visual communication and helped me discover my love of design systems. Which to this day, I’m still exploring in my branding work as well as in my type design work.

Who is your favorite designer right now?

There’s so many designers that inspire me but right now my favorite is Daniel Wenzel. He experiments with code and type in super innovative ways, such as creating an interactive type specimen that reacts to sound, and really unique animations with variational autoencoders. 

What is your all time favorite font?

Univers!!! Univers was one of the first typefaces to include a wide scope of weights and widths, which established how we continue to design type families today. I also love that its design was a reaction to the technological advances at the time, embracing the invention of phototypesetting. Exploring how our new technologies can push how we understand type design is something I’m constantly inspired by and try to embrace by working to create typefaces that are designed to be animated.

What is your method of getting out of a designers block?

My first go-to is to look through design books, especially when working on a motion project. It’s nice to take a step back and focus on what makes a design successful from a purely typographic perspective. If that doesn’t work I’ll take a break from designing and hangout with my dog, cook something, or worst case scenario, take a nap and hope I’ll wake up with a great idea. 

Can you describe your ideal working environment?

Thankfully, I can happily say that after a couple of years of freelancing in NYC I’m finally working in my ideal environment. I’m a designer at Sunday Afternoon, a small studio dedicated to creating typographic visual identities. For me it’s important to work in an environment that is very collaborative, open minded, and dedicated to craft. If there’s a new skill one of us wants to learn at the studio, such as 3D, coding, or type design, we find ways to incorporate these approaches into incoming projects to create work that is innovative, but also challenging for us in the best ways!

Some of our Favorites

What advice would you have given yourself 3 years ago?

Keep an open mind, don’t focus so much about the finished design, instead redirect that energy to push your design process.

What is the greatest challenge you have faced in your career so far? How did you overcome it?

Graduating from an art school meant that the majority of my classes focused on concept more than skills, and my classmates were artists of all disciplines including, sculptors, performance artists, weavers etc. Which was a super cool experience but it also meant that I faced a huge learning curve when I first moved to New York. All of a sudden I was competing against recent grads from top design schools whose entire time at college was strictly dedicated to designing. I realized that I had to step it up, and started devoting a lot of time to learning how to animate, attending as many design lectures as I could, reading plenty of books, and reaching out to designers who I admire for feedback.

Want more info on Beatriz?

Check out Beatriz’s Instagram or her personal website.

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Violaine & Jeremy
Type Foundry

They design fonts like they would design everything else: with their own artistic gesture and sensibility.

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